About Us
 See Inside Homes was born from a conventional virtual tour company. We were originally a local distributor of a national virtual tour company. During a family lunch the discussion of our virtual tour product was brought up. It was expressed to us that our family felt that all virtual tours were difficult to access and hard to view, and often caused distortion that left you feeling unsure of the true lay out of the property. We were asked “Why can’t I watch virtual tours on my television?” We decided at that point to try to find a solution that would encourage consumers to view properties while also providing real estate agents with a cutting edge way to market their properties and their business.
The research began. At the time, real estate video was still very rare. There have been companies providing real estate video for years, but the medium is just now becoming more popular and competitive, offering a better product and better services.
We talked to agents and consumers, and found a large segment of them preferred the look of video to virtual tours, but agents couldn’t find a reputable company that was affordable to produce their videos. Many production companies had knowledge of videography, but little knowledge of real estate marketing or the preferences of consumers looking at real estate for sale. Many agents felt that the products available were too expensive and were displays of the videographers abilities, not showing the best features of the listings. We also found that although current trends show less than 20% of consumers are looking for properties for sale on television, there are also very few local television shows available for them to view. Agents and consumers expressed they would like to see more local real estate available on TV.
Our research also included products and production processes. We experimented with several different video cameras and accessories. We feel our equipment list offers agents the best quality medium to market their listings.
Real estate videos allow an emotional connection that virtual tours do not, there isn't any distortion of the property, and consumers can see and hear the excitement of the agent talking about the property. Video also allows a tremendous increase in the availability of viewers. Our productions can be seen on mls, realtor.com ($25 for non-showcase listings), agent sites, wellcomemat.com, YouTube, MySpace and MySpaceTV, Yahoo! Video, Google Video, and iTunes. We also provide content for downloading to other mobile devices. All of this is included in the price of your production!
Our production and support staff are here to make sure your production runs smoothly and to answer any questions you or your clients may have. |
